/* Go Media. Colors sampled from logo/FB cover/Post1. Fonts mirror VaynerMedia (Barlow headings, Inter body); wordmark stays Montserrat to match the logo. */
:root{
  --head:"Barlow","Helvetica Neue",Arial,sans-serif;
  --body:"Inter",system-ui,-apple-system,"Segoe UI",sans-serif;
  --mark:"Montserrat","Proxima Nova",sans-serif;
  --bg:#050506;--card:#111216;--line:#25272e;--fg:#fafafa;--muted:#9a9ea8;
  --accent:#e2b228;--on-accent:#050506;--max:1080px
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--fg);font:400 17px/1.65 var(--body);-webkit-font-smoothing:antialiased}
body:before{content:"";position:fixed;inset:0;z-index:-1;pointer-events:none;
  background:radial-gradient(900px 480px at 85% -5%,rgba(226,178,40,.10),transparent 60%),radial-gradient(700px 420px at -10% 30%,rgba(255,255,255,.04),transparent 60%)}
a{color:inherit}
.wrap{max-width:var(--max);margin:0 auto;padding:0 20px}
h1,h2,h3{font-family:var(--head)}
.wm{font:300 1.25rem var(--mark);letter-spacing:.01em;text-decoration:none;text-transform:uppercase}
.wm b{font-weight:800}
header.site{border-bottom:1px solid var(--line);padding:14px 0;position:sticky;top:0;background:rgba(5,5,6,.88);backdrop-filter:blur(10px);z-index:5}
header.site .wrap{display:flex;justify-content:space-between;align-items:center;gap:12px}
header.site a.back{color:var(--muted);text-decoration:none;font-size:.9rem}
.btn{display:inline-block;background:var(--accent);color:var(--on-accent);padding:12px 24px;border-radius:999px;font:700 .95rem var(--head);letter-spacing:.04em;text-transform:uppercase;text-decoration:none;transition:transform .15s,box-shadow .15s}
.btn:hover{transform:translateY(-2px);box-shadow:0 8px 24px rgba(226,178,40,.28)}
.eyebrow{font:600 .78rem var(--head);letter-spacing:.24em;text-transform:uppercase;color:var(--accent)}
.hero{padding:88px 0 36px}
.hero h1{font-size:clamp(2.4rem,7vw,4.6rem);line-height:1.02;margin:14px 0 18px;font-weight:800;letter-spacing:-.01em;text-transform:uppercase}
.hero p{color:var(--muted);max-width:860px;font-size:1.1rem}
/* client blocks on the main page */
.blocks{display:grid;gap:22px;padding:24px 0 72px}
.block{display:grid;grid-template-columns:1.1fr 1fr;gap:28px;background:var(--card);border:1px solid var(--line);border-radius:22px;padding:32px;text-decoration:none;transition:border-color .2s,transform .2s}
.block:hover{border-color:var(--accent);transform:translateY(-3px)}
.block .tag{font:600 .72rem var(--head);letter-spacing:.2em;text-transform:uppercase;color:var(--muted)}
.block h3{font-size:clamp(1.3rem,2.4vw,1.75rem);line-height:1.15;margin:10px 0 12px;font-weight:800;text-transform:uppercase}
.block p{color:var(--muted);margin:0 0 18px}
.block .more{font:700 .9rem var(--head);letter-spacing:.1em;text-transform:uppercase;color:var(--accent)}
.mini{display:grid;grid-template-columns:repeat(3,1fr);gap:12px;align-self:center}
.mini div{border-left:2px solid var(--accent);padding-left:12px}
.mini b{display:block;font:800 clamp(1.5rem,3.4vw,2.3rem)/1.05 var(--head)}
.mini span{color:var(--muted);font-size:.78rem;line-height:1.3;display:block;margin-top:4px}
@media(max-width:760px){.block{grid-template-columns:1fr;padding:24px}}
/* case study pages */
article h1{font-size:clamp(1.2rem,5.2vw,3.3rem);line-height:1.06;font-weight:800;text-transform:uppercase;margin:12px 0 18px}
.hero.case{padding:64px 0 8px}
article h2{margin:52px 0 10px;font-weight:800;font-size:1.7rem;text-transform:uppercase;letter-spacing:.01em}
article h2:before{content:"";display:block;width:36px;height:3px;background:var(--accent);margin-bottom:12px}
article ul,article ol{padding-left:1.2em}
article li{margin:8px 0}
article img{max-width:100%;border-radius:12px;border:1px solid var(--line)}
.stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:14px;margin:30px 0}
.stats div{background:var(--card);border:1px solid var(--line);border-radius:16px;padding:20px}
.stats b{display:block;font:800 2.6rem/1.05 var(--head);color:var(--accent)}
.stats span{color:var(--muted);font-size:.85rem}
.snapshot{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px;background:var(--card);border:1px solid var(--line);border-radius:16px;padding:22px;margin:26px 0}
.snapshot dt{color:var(--muted);font:600 .7rem var(--head);text-transform:uppercase;letter-spacing:.18em}
.snapshot dd{margin:2px 0 0;font-weight:600;font-size:.95rem;line-height:1.4}
.snapshot dd.hl{color:var(--accent);font-weight:700}
.deliver{display:grid;gap:14px;margin:20px 0;padding:0;list-style:none;counter-reset:d}
.deliver li{display:grid;grid-template-columns:auto 1fr;column-gap:24px;align-items:center;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:24px 28px;margin:0;counter-increment:d;transition:border-color .2s}
.deliver li:hover{border-color:var(--accent)}
.deliver li>*{grid-column:2}
.deliver li:before{content:counter(d,decimal-leading-zero);grid-row:1 / span 4;align-self:center;font:800 clamp(2.2rem,5vw,3.4rem)/1 var(--head);color:var(--accent)}
.deliver strong{font:800 1.35rem var(--head);text-transform:uppercase;letter-spacing:.02em}
.deliver span{color:var(--muted);font-size:1rem;margin-top:4px}
.who{color:var(--muted);font-size:.9rem;margin:10px 0 0}
blockquote{border-left:3px solid var(--accent);margin:24px 0;padding:4px 18px;color:var(--muted)}
table{width:100%;border-collapse:collapse;margin:20px 0;font-size:.95rem}
th,td{border-bottom:1px solid var(--line);padding:12px;text-align:left}
th{color:var(--muted);font:600 .72rem var(--head);text-transform:uppercase;letter-spacing:.16em}
td.n,th.n{text-align:right}
.lesson{border:1px solid var(--accent);border-radius:16px;padding:22px;margin:30px 0}
.src{color:var(--muted);font-size:.82rem}
.video{margin:20px 0}.video iframe{display:block;max-width:100%;border-radius:16px}
.cta{background:var(--card);border:1px solid var(--line);border-radius:22px;padding:44px 24px;text-align:center;margin:60px 0}
.cta h2{margin-top:0}.cta h2:before{margin:0 auto 12px}
footer{border-top:1px solid var(--line);color:var(--muted);padding:32px 0;text-align:center;font:600 .85rem var(--head);letter-spacing:.2em;text-transform:uppercase}
.hl{color:var(--accent)}
/* motion */
.js .reveal{opacity:0;transform:translateY(22px);transition:opacity .7s ease,transform .7s ease}
.js .reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.js .reveal{opacity:1;transform:none;transition:none}.btn:hover,.block:hover{transform:none}html{scroll-behavior:auto}}

.deliver .mech{font:700 .72rem var(--head);letter-spacing:.2em;text-transform:uppercase;color:var(--accent);font-style:normal;margin-top:2px}
.deliver .res{margin-top:14px;background:rgba(226,178,40,.09);border:1px solid rgba(226,178,40,.4);border-radius:12px;padding:12px 16px;color:var(--fg);font-size:.95rem}
.deliver .res b{color:var(--accent)}
blockquote cite{display:block;margin-top:10px;font-style:normal;font:600 .85rem var(--head);letter-spacing:.14em;text-transform:uppercase;color:var(--accent)}
blockquote.big{font-size:1.15rem;color:var(--fg);line-height:1.6}

.deliver li.bonus:before{content:"Bonus";font:800 1rem var(--head);letter-spacing:.2em;text-transform:uppercase}
.deliver li.bonus{border-color:rgba(226,178,40,.5)}
.deliver .think{margin-top:8px;color:var(--fg);font-size:.95rem}
.deliver .think i{font-style:normal;font:700 .72rem var(--head);letter-spacing:.18em;text-transform:uppercase;color:var(--accent);margin-right:8px}
.lesson{text-align:center}
.intro-pillars{color:var(--muted);max-width:720px}

.synth{background:linear-gradient(135deg,rgba(226,178,40,.10),rgba(226,178,40,.02));border:1px solid rgba(226,178,40,.45);border-radius:20px;padding:28px 30px;margin:18px 0 22px}
.synth h3{font:800 clamp(1.6rem,3.6vw,2.3rem)/1.1 var(--head);text-transform:uppercase;margin:8px 0 14px;color:var(--fg)}
.synth p{margin:0 0 12px;color:var(--muted)}
.synth p:last-child{margin:0;color:var(--fg)}

/* case-study headlines are plain white; yellow highlights stay on the home cards */
article h1 .hl{color:inherit}

/* home tagline: inverse of the logo. Thin first line, big bold second line */
.hero h1.tag{text-transform:uppercase;line-height:1.02;font-size:clamp(1.6rem,6.2vw,4.6rem)}
.hero h1.tag .thin{display:block;font-weight:300;font-size:clamp(.95rem,3.8vw,2.5rem);letter-spacing:.04em;margin-bottom:.15em}
.hero h1.tag .big{display:block;font-weight:800;font-size:clamp(1.5rem,6.8vw,5.5rem);color:var(--fg)}
/* footer tagline: one muted color, no accent */
footer b.hl{color:inherit;font-weight:inherit}

.hy{color:var(--accent)}
.hero h1.tag .big,.hero h1.tag .thin{white-space:nowrap}
/* footer tagline: one line on desktop, two lines on phones */
footer span{display:inline}
@media(max-width:600px){footer span{display:block}footer{letter-spacing:.16em;line-height:1.9}}
/* tidy header on phones */
header.site .btn,header.site a.back{white-space:nowrap}
@media(max-width:480px){header.site .btn{padding:10px 16px;font-size:.8rem}header.site a.back{font-size:.8rem}}

/* phones: cleaner header, back link moves under it, tighter headline */
.crumb{display:none;color:var(--muted);text-decoration:none;font-size:.85rem;margin-top:22px}
.acro{color:var(--muted);font-size:.9rem;font-style:italic;margin:-6px 0 14px}
@media(max-width:600px){
  header.site a.back{display:none}
  .crumb{display:inline-block}
  header.site .btn{padding:9px 16px;font-size:.78rem}
  .hero.case{padding:14px 0 4px}
  .hero{padding-top:56px}
  .stats{grid-template-columns:repeat(2,1fr);gap:10px}
  .stats div{padding:14px}
  .stats b{font-size:1.8rem}
  .stats span{font-size:.78rem}
}
/* case-study headline: same size as before on desktop, scales down on phones */
.hero.case h1{font-size:clamp(1.25rem,5.8vw,4.6rem)}

.stats span{display:block;line-height:1.35}

.synth .think{margin-top:14px;padding-top:14px;border-top:1px solid rgba(226,178,40,.3);color:var(--fg);font-size:.95rem}
.synth .think i{font-style:normal;font:700 .72rem var(--head);letter-spacing:.18em;text-transform:uppercase;color:var(--accent);margin-right:8px}

.lede .l1{display:block;color:var(--fg);font-weight:500;margin-bottom:8px}
.lede .l2{display:block}
.lede span{text-wrap:balance}

/* phones: consistent type scale (headline > numbers > section titles) and larger hero */
@media(max-width:600px){
  .hero h1.tag .big{font-size:8.6vw}
  .hero h1.tag .thin{font-size:4.8vw}
  .lede{font-size:1rem;line-height:1.55}
  .hero.case h1{font-size:7.4vw;line-height:1.08}
  article h2{font-size:1.2rem;margin-top:40px}
  .stats b{font-size:1.5rem}
  .snapshot{grid-template-columns:repeat(2,1fr);padding:18px}
  .snapshot dd{font-size:.88rem}
  .synth{padding:22px 20px}
  .synth h3{font-size:1.25rem}
  .deliver li{padding:18px 18px;column-gap:16px}
  .deliver li:before{font-size:1.8rem}
  .deliver strong{font-size:1.05rem}
  .deliver span{font-size:.92rem}
  .cta h2{font-size:1.3rem}
  .founder img{width:84px;height:84px}
}

.hero.case h1,.hero h1.tag span{text-wrap:balance}

/* founder avatar: circle photo with name and title beside it */
.founder{display:flex;align-items:center;gap:18px;margin:6px 0 18px}
.founder img{flex:0 0 auto;width:112px;height:112px;border-radius:50%;object-fit:cover;border:3px solid var(--accent);padding:0;background:var(--card)}
.founder .who strong{display:block;font:800 1.3rem/1.15 var(--head);letter-spacing:.03em;text-transform:uppercase}
.founder .who span{display:block;color:var(--muted);font-size:.9rem;line-height:1.4;margin-top:3px}

/* brand row, logo tile, two people */
.brandrow{display:flex;align-items:center;gap:16px;margin:6px 0 18px}
.logo-tile{flex:0 0 auto;width:72px;height:72px;border-radius:16px;background:#fafafa;object-fit:contain;padding:6px;border:0}
.brandrow .who strong{display:block;font:800 1.3rem/1.15 var(--head);letter-spacing:.03em;text-transform:uppercase}
.brandrow .who span{display:block;color:var(--muted);font-size:.9rem;margin-top:3px}
.founders{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin:0 0 18px}
.founders .founder{margin:0;background:var(--card);border:1px solid var(--line);border-radius:18px;padding:16px}
@media(max-width:600px){
  .founders{grid-template-columns:1fr}
  .logo-tile{width:60px;height:60px}
  .lede .l1{white-space:nowrap;font-size:3.35vw;letter-spacing:-.005em}
}

.draftbar{background:rgba(226,178,40,.12);border:1px solid rgba(226,178,40,.5);color:var(--fg);border-radius:12px;padding:10px 14px;font-size:.85rem;margin:6px 0 4px}

/* people heading */
h3.sub{font:800 1.15rem var(--head);letter-spacing:.06em;text-transform:uppercase;margin:30px 0 12px}

/* results: the highlight of the page */
.results{position:relative;overflow:hidden;background:linear-gradient(135deg,rgba(226,178,40,.16),rgba(226,178,40,.03) 60%);border:1px solid rgba(226,178,40,.55);border-radius:26px;padding:34px 30px;margin:14px 0 8px;box-shadow:0 0 80px rgba(226,178,40,.08)}
.res-badge{display:inline-block;background:var(--accent);color:#050506;font:800 .8rem var(--head);letter-spacing:.16em;text-transform:uppercase;border-radius:999px;padding:7px 16px;margin-bottom:26px}
.res-flow{display:grid;grid-template-columns:1fr auto 1fr auto 1.15fr;align-items:center;gap:14px;text-align:center}
.res-step b,.res-hero b{display:block;font:800 clamp(2.6rem,7vw,5rem)/1 var(--head);color:var(--accent);letter-spacing:-.01em}
.res-step span,.res-hero span{display:block;margin-top:8px;color:var(--fg);font:600 .8rem var(--head);letter-spacing:.18em;text-transform:uppercase}
.res-arrow{color:var(--accent);font:700 2.2rem/1 var(--head);opacity:.8}
.res-hero{text-align:left}.res-hero b{font-size:clamp(3.6rem,12vw,7rem)}
.res-notes{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:14px;margin-top:30px;padding-top:22px;border-top:1px solid rgba(226,178,40,.3)}
.res-notes b{display:block;font:800 1.5rem/1.1 var(--head);color:var(--fg)}
.res-notes span{display:block;color:var(--muted);font-size:.88rem;line-height:1.4;margin-top:4px}

/* pillar rows: bonus label lives in the copy now */
.deliver span b.hl{font-weight:700}

@media(max-width:600px){
  .results{padding:24px 18px;border-radius:20px}
  .res-flow{grid-template-columns:1fr;gap:6px}
  .res-arrow{transform:rotate(90deg);font-size:1.6rem;margin:-4px 0}
  .res-step b{font-size:3.2rem}
  .res-hero b{font-size:4rem}
  .res-notes{grid-template-columns:1fr 1fr}
  .res-notes b{font-size:1.2rem}
  /* numbers become a rail that runs the full height of each card */
  .deliver li{align-items:start}
  .deliver li:before{grid-row:1 / span 8;align-self:stretch;display:flex;align-items:flex-start;padding-right:14px;border-right:2px solid rgba(226,178,40,.45);min-width:2.2rem}
}

/* funnel bars, wide logos, initials avatars (used by the drafts) */
.funnel{margin-top:28px;display:grid;gap:10px}
.frow{display:grid;grid-template-columns:150px 1fr 46px;gap:12px;align-items:center}
.frow .fl{color:var(--muted);font:600 .75rem var(--head);letter-spacing:.14em;text-transform:uppercase}
.frow .fbar{height:14px;background:rgba(255,255,255,.07);border-radius:999px;overflow:hidden}
.frow .fbar i{display:block;height:100%;background:var(--accent);border-radius:999px}
.frow b{font:800 1.1rem var(--head);text-align:right}
.logo-tile.wide{width:auto;max-width:220px;height:72px;padding:8px 14px}
.initials,.initials-tile{display:flex;align-items:center;justify-content:center;flex:0 0 auto;font:800 1.6rem var(--head);color:var(--accent);background:var(--card)}
.founder .initials{width:112px;height:112px;border-radius:50%;border:3px solid var(--accent)}
.initials-tile{width:72px;height:72px;border-radius:16px;border:1px solid var(--line)}
@media(max-width:600px){.frow{grid-template-columns:122px 1fr 34px}.frow .fl{font-size:.66rem;letter-spacing:.1em}.founder .initials{width:84px;height:84px;font-size:1.3rem}.logo-tile.wide{height:60px}}