How the GMS System turned $114 ad spend into 4 booked calls and a $3,000 sale in just 8 days

4booked calls from the new offer

$114total ad spend

$28.50per booked call

$3Kfirst sale

Client: 4 Truth Health
Audience: Asian American and Pacific Islander adults
Led by: Dr. Jonar, Internal and Lifestyle Medicine
Core program: 12-week personalized coaching
Our role: Partnership

The brand

4 Truth HealthPhysician-led health coaching

4 Truth Health helps Asian American and Pacific Islanders control blood sugar while eating the foods of their heritage, through physician-led group coaching built on Dr. Jonar's "4 Truths" process. They also run the Glass Half Healthy podcast and offer a free masterclass.

The people behind the brand

Dr. JonarFounderBoard-certified in Internal and Lifestyle Medicine

AmyCOO · Operations & Marketing

Delivery

The offerPositioned around their audience and Dr. Jonar's physician-led approach, so it stands apart from generic diet and wellness offers.
Think of it asthe label on a prescription bottle. The medicine is the same, but a clear label is what gets people to take it.
The systemThe GM High-Ticket Acquisition EngineOur proprietary acquisition path, built end to end and customized to their brand: from the first ad, through the VSL and the booked call, to the email nurture after the sales call.
Think of it asa care pathway. A patient moves from intake to follow-up with nothing falling through the cracks, and so does every lead from the first ad to a booked call.
Copy that sells & creative strategySales copy and follow-up messaging, personalized to the brand and written in their voice to build trust fast and move the right people to enroll. Plus ad scripts, copy, images and creative direction, with angles from our best practices, internal swipe library and gold-standard winners.
Think of it asa doctor with great bedside manner. The ad earns the handshake, the copy earns the yes.
Never-ending optimizationThe Compounding LoopWe never set it and forget it. Every week the engine is tested and tightened: landing-page split tests, hooks, email deliverability, nurture tweaks.
Think of it asregular checkups. Small adjustments, made often, compound into lasting health, and into better ad results.

Note: a landing-page funnel split test converted at 2× the control. That cut cost per lead in half. Think of it as spending the same amount of money and getting twice the results.
Direct access to the foundersBonus: unrestricted access to me whenever a concern comes up. No subcontractors, and no handing your account to outsourced junior staff. You work with the person who built your system.
Think of it ashaving your own physician's cell number instead of a call center.

Every client gets

The GMS System™

GoMedia Synthesis System

Most businesses have a broken bridge between their marketing and their sales teams. Marketing blames sales for not closing leads; sales blames marketing for sending bad leads.

We built The GMS System™ to solve this. It is a single, done-for-you marketing system that synthesizes your marketing and your sales into one continuous loop. We handle the attention and the nurturing, and we hand you warmed-up, booked calls, so the bridge is finally closed and you just look at the revenue coming out the other side.

Think of it asa warm handoff between the front desk and the exam room. Before, patients fell through the cracks at the handoff. The GMS System never drops them: one continuous loop from the first ad to your booked call.

The results

In just 8 days

$114ad spend

4booked calls

$3,000first sale

≈ $28.50per booked call ($114 ÷ 4, derived)

8 daysto the first sale

22nd → 29thcalls reported on the 22nd, first sale on the 29th of the month

In Amy's own words

"Jeremy is like a wealth of information on all the little nuances of marketing… We're just constantly making improvements… and it's starting to drive more leads, more bookings and more sales."Amy, COO, 4 Truth Health

The key lesson was… The offer is the lever. Fix it first and the same ad dollars go much further.

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