How the GMS System helped Captain Solar sign 5 clients in 3 days

5clients in 3 days

$350paid per appointment

$150cost per appointment

$200margin per appointment

Client: Captain Solar
Audience: Solar companies
Led by: Horatio Oliver, Founder
Core offer: Pay-per-appointment lead generation
Our role: Partnership

The brand

Captain SolarPay-per-appointment solar lead generation

Captain Solar sells booked appointments to solar companies on a pay-per-appointment model, with no upfront fees. (Company details are from the founder's own Slack posts; no public site was found.)

The people behind the brand

Horatio OliverFounder

Delivery

The offerA no-upfront, pay-per-appointment offer that removes the risk for the buyer: they only pay when an appointment is booked.
Think of it asa performance guarantee on solar: you only pay for the power you actually get. Here, you only pay for the appointments you actually get.
The systemThe GM High-Ticket Acquisition EngineOur proprietary acquisition path, built end to end and customized to Captain Solar's model: from the first ad to the booked appointment.
Think of it asa solar array. Every panel (ad) feeds one inverter (the engine), so sunlight (traffic) becomes usable power (booked appointments) with nothing lost.
Copy that sells & creative strategySales copy and follow-up messaging in Horatio's voice, plus ad scripts, copy, images and creative direction, with angles from our best practices, internal swipe library and gold-standard winners.
Think of it asyour best door-knocker. The ad earns the handshake, the copy earns the yes.
Never-ending optimizationThe Compounding LoopEvery week the funnel is tested and tightened, which matters most when the margin per appointment is the business.
Think of it asa tracking solar panel. It tilts to follow the sun, so it captures a little more every day.
Direct access to the foundersBonus: unrestricted access to me whenever a concern comes up. No subcontractors, and no handing your account to outsourced junior staff. You work with the person who built your system.
Think of it ashaving the installer on your roof yourself, not a subcontractor you've never met.

Every client gets

The GMS System™

GoMedia Synthesis System

Most businesses have a broken bridge between their marketing and their sales teams. Marketing blames sales for not closing leads; sales blames marketing for sending bad leads.

We built The GMS System™ to solve this. It is a single, done-for-you marketing system that synthesizes your marketing and your sales into one continuous loop. We handle the attention and the nurturing, and we hand you warmed-up, booked calls, so the bridge is finally closed and you just look at the revenue coming out the other side.

Think of it asthe line that connects generation to the grid. Power was being made but never reached the meter. The GMS System connects your leads to your sales, one continuous loop from the first ad to your booked call.

The results

5 clients in 3 days

$150cost per appointment

$350paid per appointment

$200margin each

3clients closed on July 10, no upfront

$275per booked appointment on the July 11 client

$350per appointment on the July 12 client

Source: figures reported by the client, July 10 to 12. Margin is $350 − $150 (derived).

In their own words

"Ok closed 3 clients. Pay per appointment model, without upfront, but paid $350 after each appointment, my costs are around $150 per appointment"Horatio Oliver, Captain Solar

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